Open Engaement Conference
I led a small team of designers and interns. Each year we re-imagined the visual identity system for a new location and theme, with an eye towards friendly, playful hand-made aesthetics and DIY methods of production. Our shoestring budget encouraged us to utilize the constrains of the copy shop: black ink on colored paper, a single spot-color for our newsprint-catalog. Our environmental graphics were large-scale black-and-white plotter prints from the copy shop.
I also supported the conference’s publishing imprint, OE in Print, and various visioning / pitch deliverables for the Executive Director to use to secure partners and funding.
Taryn Cowart, Zack Franceschi, Nicole Bittner, Lea Loo
team of 2-3 designers and interns
Brand and identity system
wordmark, typography, imagery, color
letterhead, business cards, press releases
UX/UI, Wordpress, multi-contributor blog, registration
call-for-submission poster, postcards, fliers, brochures, print ads
ads, blog graphics
graphics and campaigns
buttons, totes, nametags/lanyards, pencils, pocket notebooks
supergraphics, vinyl, on-site wayfinding
conference catalog, books
keynote speakers mainstage, workshops, visioning / funding pitches