Nicole Lavelle

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nicolelavelle@gmail.com 

Open Engaement Conference



I was the Design Director for an itinerant, annual conference on art and social practice. Open Engagement was a very special place for an international convening of socially-engaged artists every year. I could gush about its impact, but I’ll focus on the design stuff here. 

I led a small team of designers and interns. Each year we re-imagined the visual identity system for a new location and theme, with an eye towards friendly, playful hand-made aesthetics and DIY methods of production. Our shoestring budget encouraged us to utilize the constrains of the copy shop: black ink on colored paper, a single spot-color for our newsprint-catalog. Our environmental graphics were large-scale black-and-white plotter prints from the copy shop.

I also supported the conference’s publishing imprint, OE in Print, and various visioning / pitch deliverables for the Executive Director to use to secure partners and funding.
Role
Design DIrector

2011–2017

Core collaborator
Sarah Baugh

Team
Taryn Cowart, Zack Franceschi, Nicole Bittner, Lea Loo




2011
Portland
2012
Portland
2013
Portland
2014
Queens
2015
Pittsburgh

2016
Oakland

SKILLS
Leadership
team of 2-3 designers and interns

Brand and identity system
wordmark, typography, imagery, color

Communications
letterhead, business cards, press releases




Website
UX/UI, Wordpress, multi-contributor blog, registration

Print
call-for-submission poster, postcards, fliers, brochures, print ads

Digital
ads, blog graphics
Social
graphics and campaigns

Swag
buttons, totes, nametags/lanyards, pencils, pocket notebooks

Environmental graphics
supergraphics, vinyl, on-site wayfinding
Publication
conference catalog, books

Slide presentations
keynote speakers mainstage, workshops, visioning / funding pitches